The success of a skincare brand depends both on profitability and recognition. Being a skincare entrepreneur can be challenging when you're just starting.

The constant emergence and demise of beauty startups can also be discouraging. If you want to stand out in today's saturated beauty market, you have to be at the top of your game.

Unlike conventional care products on the market, Janssen cosmetics can do much more. Our products inspire from the first use and deliver results that go beyond superficial skin care.

Skin types differ, and therefore skin needs vary from person to person. Skin care must be tailored to the individual's skin type, whether it is dry, sensitive, or impure. We must therefore treat our skin as individually as we treat our dry, sensitive, or oily impure skin.

An optimal care system from Janssen takes into account the needs of each part of our skin. In addition, all the care products in a series work perfectly together. 

The first step to achieving immediate results is always to cleanse your face. When you have oily or impure skin, you should use a fluid or washing gel rather than cleansing milk with soothing ingredients from Janssen. 

A day cream and a night cream are also essentials. Your skin will be hydrated and protected from harmful environmental factors with the day cream. We use richer night creams to regenerate the skin.

What makes Janssen Stand out from the Competition

1. Concentrate on niche markets

Many brands target a broad audience, which means that their products are aimed at a diverse group of people. Janssen goes against the grain and targets a niche market. 

The best way to distinguish your brand from the competition is to appeal to a niche market of consumers that might not be interested in your brand. 

A niche consumer group might include:

• Medical professionals
• Animal lovers
• Those with certain skin conditions
• Travel enthusiasts
• Allergy sufferers

2. Using captivating visuals

The beauty industry is all about visuals. Visually appealing logos, website designs, product photos, and social media posts attract customers. Janssen creates stunning visuals that sets them apart from other beauty brands. But how do they do that?

Some suggestions are as follows:

• Using illustrations in your graphics
• Thinking of unique ways to photograph products
• Using unusual color schemes
• Considering metallic elements
• Recruiting models who have unique appearances

3. Tell a unique story

The story of how every beauty brand got started is the same. After hearing so many backstories, consumers have become more interested in how you came up with your brand and how it made a difference in the world.  

Janssen's backstory isn't outrageous, but they tell it in a way that won't make your audience feel like they're just another brand.

4. Noticeable differences

Being able to develop a cosmetic formula that is significantly different from all the others is the most satisfying way to stand out from the crowd. 

There aren't a lot of breakthrough technologies in the cosmetic field due to the "mature" nature of the science. You may find something if you keep looking. 

The first step in creating a product that performs better than all others is identifying the market leaders. Janssen found out which technology offers the best performance by doing some research and putting it to the test. 

5. Have a distinctive voice

Brands often speak to their audiences in the same "business" voice. If you use a corporate tone when speaking with consumers, it's not going to help set you apart from your competitors because it's a great way to remain professional. Janssen is professional and memorable for creating a unique voice. 

6. Having a unique packaging

Creating unique packaging is crucial to the cosmetics industry since packaging is everything. In other words, your brand is likely to be lost in the muck before it even begins to gain traction.

Here are some tips for making your packaging stand out:

• Create an Instagram-worthy box by personalizing it
• Pick colors that are positive and reflect your brand's personality
• Make sure your packaging is typographically correct and positioned correctly
• Packaging materials should be eco-friendly and unique
• Provide customers with a positive experience when they open the packaging

7. Customer engagement

Social media pages should be used for more than just product promotion. Engaging your customers through them is the perfect opportunity. 

Janssen asks customers for their top skincare concerns, favorite products, and tips. They give them a chance to provide feedback on products and what they would like to see changed. Your fans will appreciate you taking their opinions seriously and value them if you actively seek out what they want.

8. Marketing to millennials

Most millennial women prefer organic or natural skin care products. The beauty industry is growing - and sustainable products are becoming more popular - so marketing to millennials will become increasingly important. 

The millennial generation is the second largest segment of cosmetics consumers after the baby boomers. Compared to 2000, consumers now have a shorter attention span than a goldfish. 

When shoppers discover your brand on the shelf, they can interact with it immediately. Furthermore, it allows social media users to share their experiences with your brand, giving you free publicity. 

9. A reasonable price

The prices for Janssen products have a reasonable range. As a result of their wide product range and diverse target market, they are considered attainable. It is for this reason that they are considered both high involvement and low involvement purchases.

10. Aiming to attract Gen-Zers

Getting Gen-Z's attention is the key to winning over businesses today. To better reach and interact with its target audience, Benefit collaborates with influencers to provide authenticity. 

It is not uncommon for cosmetic companies to partner with beauty influencers to create content showcasing their products on social media. Janssen is one such company. Their 1.4 million strong Instagram community and beyond can be engaged in this way.

The Bottom Line

Creating a brand that stands out in a heavily saturated market may seem impossible, but it is not. Janssen has achieved that. 

The right strategies, such as the ones we discussed in this article, are very helpful for making your beauty brand unique. 

Make a good living without being the biggest brand in the cosmetics industry. It's just a matter of being different.

Wouldn't it be great to have flawless skin? In addition to making young skin look more vital and fresh, an even skin tone creates a special glow that gives it that special radiance.

The skin can be pigmented due to many different factors, including environmental influences, medications, exhaustion of the skin's repair system, hormonal changes, or genetic predisposition. 

Optical concealment of pigment disorders is certainly possible with makeup. Hyperpigmented skin cannot be effectively concealed with only decorative concealing measures in the long run.

Developed specifically for the treatment of pigment disorders, fair skin inhibits the production of melanin by using the latest scientific research. 

A regular and combined application of the innovative system care reduces the melanin content of the skin, brightens it, and fades pigment spots. A youthful, fresh, vital, and even complexion is the result!

The Highlight of our Fair Skin Collection 

1. Melafadin Cleansing Powder (60g)

With pure vitamin C, this white cleansing powder effectively brightens the skin.

Make a creamy foam by mixing the powder with water in your hand. As you massage the face and neck, distribute the product evenly. A moist washing cloth or plenty of water will help you wash it off. The product should be applied twice a day, in the morning and at night, to cleanse the skin.

The powder should be worked into a foam using a brush if you enjoy a creamy foam for cleansing. By mixing the cleansing powder with Melafadin Toner, an even more intensive effect is achieved.

2. Melafadin Toner (100ml)

Radiantly brighten your skin with this refreshing facial tonic. Contains aloe vera, SORR, and mulberry tree extract.

Following cleansing, apply Melafadin Toner to a cotton wool pad and gently stroke over the skin.

For foaming Melafadin Cleansing Powder, Melafadin Toner is outstanding. In a masking bowl, mix the tonic and cleansing powder with a brush until desired foam density is reached. As you apply the foam, the skin is pampered with a creamy, soft texture.

3. Brightening Exfoliator (50ml)

A peeling cream that clears and evens out the skin on the face. Citric and glycolic acids are combined with skin-friendly perlite beads to form peeling granules.

After cleansing and massaging your face, neck, and neckline, apply twice a week. Water should be used to rinse off any residues. Keep your eyes away from the product.

The peeling effect is enhanced by using a cleansing brush. After each peeling treatment, it is important to avoid direct exposure to sunlight.

4. Brightening Day Protection (50ml)

Following application, skin appears brighter and less blemished due to micro fine white pigments. Hexylresorcinol, the active ingredient in this product, brightens the skin over time.

In the morning, apply gently to your face, and neck, and decollete after cleansing. The eye area should be avoided.

5. Brightening Night Care (50ml)

Overnight skin brightening and moisturizing care complements Brightening Day Protection and continuously supplies the skin with hexylresorcinol during the night.

After cleansing and toning, gently massage into the face, neck, and decollete every evening. Do not touch the eye area.

6. Fair Complexion Serum (30ml)

In addition to Brightening Day Protection cream, this serum contains skin brightening active ingredients. Brightening booster with hexylresorcinol provides consistent, flawless skin by targeting hyperpigmentation.

Cleansed skin should be applied every morning, avoiding the eye area. On top of Brightening Day Protection cream, apply it.

7. Dark Circle Eye Cream (15ml)

Against dark eye circles, this eye care cream provides immediate and lasting results. A powerful 4-in-1 eye cream containing tripeptides, micro-algae extracts, panthenol, and short-chain hyaluronic acid to significantly reduce dark circles, lines, and wrinkles.

Gently pat the product into the cleansed eye area morning and evening. The perfect base for eye makeup.

8. 2 Phase Melafadin Concentrate (4 x 10ml)

Start your skin-brightening treatment with an intensive 40-day cure. A concentrate of active substance in 2-phase ampoules, comprising lipoamino acid, SORR, and mulberry tree root extract (liquid phase) plus vitamin C phosphate (powder phase).

Melafadin Concentrate is prescribed for 40 days. Each ampoule contains approximately 100 milliliters of content. The powder and liquid components are consumed over 10 days. Before application, both components are mixed. By pressing firmly on the red button on the sealing cap, you can do this. 

Purify your Blood with Natural Ingredients

You will be able to see the results of a healthy and clean system on your skin. Your best bet is to eat foods and vegetables that purify your blood naturally. 

Your stomach will be cleansed and your blood will be purified by neem, bitter gourd, and green leafy vegetables. 

A pinch of turmeric and a few neem leaves can be blended with water. This paste should be consumed on an empty stomach with a teaspoon. 

Get Rid of Skin Imperfections

You cannot achieve clear, glowing skin if you have acne, pimples, and acne scars. To reveal a fairer complexion, use nourishing face packs or creams. 

Using our fair skin collection can give you instant fairness and glow and is one of the most effective tips for fair skin. It reduces suntan, lightens dark circles, improves skin tone, and treats dullness when applied regularly. 

Never pop pimples, however, as that can leave marks. When you have acne, refrain from exfoliating your skin because this could make it worse.

Get a De-tan Facial

Your skin can benefit greatly from monthly facial treatments if you pamper it once a month. Skin polishing, tanning removal, and UV protection can all be achieved through regular facials. 

One of the best tips for fair skin is to bleach your skin once every three months. Your skin tone and complexion will improve after bleaching. By lightening the skin tone, blemishes and dark patches will be reduced.

Conclusion

There is no better fair skin tip than feeling comfortable in your skin. Although you should embrace your natural skin tone, UV rays and dark spots have caused your skin to become tanned over time. 

Pigmentation, dark spots and uneven skin tone are among the skin concerns associated with skin tanning. You've probably noticed your skin has turned a few shades darker as a result of the sun, pollution, and stress. 

The following tips will help you lighten, brighten, and restore your skin's original color if you are looking for ways to do so.

Ready for winter? Here are five steps you can take to stay hydrated during the cold weather this season!

Drink plenty of water

It can be easy to forget to drink water during the winter months. We simply don’t feel as thirsty without the heat! Often, we don’t notice that we have allowed ourselves to get dehydrated until we start seeing physical symptoms, such as chapped lips, brain fog, muscle cramps, and sluggish digestion. Staying in a dehydrated state while it’s cold and you are not getting as much vitamin D from the sun also contributes to a weakened immune system. If the thought of chugging cups full of cold water during the winter is not appealing to you, that’s ok, you have other options! Try drinking room temperature water, or even hot water (as herbal tea or with added lemon for flavor). As much as we hope that it would, coffee doesn’t fit into this category, unfortunately, since caffeine is a dehydrator.

Eat hydrating foods

You can add hydrating foods to your diet during the winter to help. Soup is a great option, as it combines the hydration of a nourishing broth with the comfort of a warm, filling meal!

Use a rich moisturizer

Our faces are not the only skin that feels the effects of the cold air! To lock in as much moisture as possible to your skin, try using a rich moisturizer all over your body while your skin is still damp from a shower. Our Isoflavonia body lotion is the perfect choice to retain and add moisture where your skin needs it most. For your face, try our Night Replenisher to help replenish lipids in your skin as you sleep.

Look for extra hydrating ingredients in your skincare, such as hyaluronic acid, glycerin, ceramides, urea, panthenol.

Hyaluronic acid is one of the most powerful hydrating ingredients in skincare. It acts like a sponge, holding moisture molecules in the skin for a long period of time, keeping you hydrated all day long! Because the molecules are smaller and lighter, hyaluronic acid works best when it is used directly against the skin for optimal absorption and then sealed with a heavier moisturizer.

Keep a humidifier going

The dry and often stagnant air from central air furnaces takes a toll on our skin during the winter! We can combat this by keeping a humidifier going in our homes or offices. If space is an issue, you can get personal-sized humidifiers that are perfect for smaller office spaces!

Avoid super hot showers

Hot water can diminish your skin’s natural barrier and cause it to lose hydration and natural oils. This tip is tough to implement since there is nothing better than a long, hot bath on a cold day, but I promise, it makes a difference! If you are like me and simply can’t give up baths, try sticking to no more than once a week to give your skin a chance to replenish its natural oils in between.

By implementing even one or two of these tips, you can be confident that your skin will stay as happy and healthy as possible all winter long!

I have always been lucky when it came to my skin. I never really dealt with acne during puberty, and in my teen years and twenties, you could have described my skin as “normal”. Not too oily, not too dry. I would often get compliments from strangers and friends on my skin, and because it was always this way, I brushed them off with a “thanks” and kind of took what I had for granted.

Well, I recently turned 30, and everything has changed. I'm experiencing acne for the first time in my life, and my skin has gone from “normal” to “combination” almost overnight. Dry in some spots, oily in others. I had no idea what to do or try to help combat these new skin concerns of mine until I found out about Janssen Professional Grade Cosmetic Ampoules.

Ampoules are a unique skincare solution that you can add to your regime when you want to add an extra boost or feel like your skin needs an extra helping hand. I’ll admit, I was a little intimidated at first, but after doing some research and using my first one, I feel like a pro and honestly kind of silly for ever being nervous to try them. In fact, I wish I would have started sooner!

Ampoules are potent serums that have been dosed individually in tiny glass vials, so you know exactly how much to use per treatment. This avoids waste and any irritation by accidentally using too much. It keeps the product super fresh and uncontaminated from the outside world (I think we can all be guilty of getting our makeup and skincare products dirty or messy from time to time), so every time you break one of those little glass ampoule vials open, it's like you are using a brand new bottle.

Each ampoule vitalizes, tightens, regenerates, firms, soothes, refreshes, revives, hydrates, or detoxifies the skin. These tiny ampoules bring new meaning to “good things come in small packages”.  Packed with good ingredients derived from nature and tested by science, there is something for everyone and every skin type. Since these ampoules are packed full of high-quality active ingredients, an ampoule treatment only lasts a few days to a couple of weeks depending on the type of ampoule. You get lasting results in a very short time period!

Janssen Cosmetics German Skincare ampoules have quickly become one of my favorite skincare products, and I recommend them to all my friends and family. I love the ritual of opening the glass vial, and applying the serum and seeing the product work its magic. It adds a couple of minutes extra of “me time” to my busy day, and it always makes me feel pampered and relaxed. I'm all about feeling great no matter what you look like, but it does feel amazing to have people complimenting my skin again!

I feel confident going forward knowing that as my skin changes and ages that I have a professional grade skincare line that feels like it was tailor-made for me and whatever needs I may encounter.

Are you ready for the best skin of your life? Welcome to Janssen Professional skincare! Established in Germany in 1997, Janssen is a family-owned company that has been built with the vision of creating the best skincare products on the market.  In fact, Janssen Cosmetics was awarded the German Brand Award in 2020 for creating products that go beyond superficial skin improvement and producing tangible results for our customers. What makes this German skincare company stand out from the competition? Here are just a few reasons worth highlighting:

• Janssen Cosmetics has a leading edge in cosmeceuticals. We believe that everyone has unique skincare needs, and our goal is to strive to address as many as possible. Cosmeceuticals are a beautiful combination of pharmaceutical and cosmetic active ingredients that go beyond superficial skin treatments to achieve the immediate and long-term results you are looking for! Our line of luxury skincare products focuses primarily on delivering the most nourishing ingredients in a collection that is optimally tailored to different skin types. There really is something for everyone at Janssen Cosmetics!

• Janssen Cosmetics places the highest value on producing quality, safe products. All of our ingredients are vegan and ethically sourced and extracted, and every step of the process is meticulously monitored and controlled. Janssen Cosmetics works in close cooperation with leading dermatologists and cosmetic laboratories to create products that use safe, effective active ingredients for every type of skin, including sensitive skin. Some of the incredible ingredients you will find in our skincare are:

• triazine derivative to filter UVB rays and promote suppleness
• oat extract to visibly lift the skin
• hyaluronic acid to hydrate and retain moisture
• macadamia nut oil to smooth and hydrate skin
• vitamin A to speed up your skin’s renewal
• red clover extract to firm your skin
• vitamin C to brighten and tone your skin
• and so many more! You can read the ingredients in each product in their product description. Discover all of our collections here! No matter what your skin concerns are, you are sure to find the perfect system for you.

• Janssen Cosmetics uses concentrated power in the smallest form. Our remarkable ampoules show that incredible things can come in small packages! The award-winning vials contain nine unique formulas to deliver the extraordinary active ingredients to the deeper layers of your skin. We have combined the best ingredients so that you see lasting results in the least amount of time possible! Our formulas combine the best of science and nature to tighten and firm the skin, moisturize, and deliver a dose of elastin-stimulating peptides, all in a simple 2 ml ampoule!

At Janssen Cosmetics, we aim to beautify your life and help you create luxurious spa-like experiences right at home. We are proud of the system we have developed for scientifically-based skincare, professional-grade cosmetics and to be active in over 80 countries around the world!